IMPACT OF SOCIAL MEDIA ON STUDENTS' ACADEMIC PERFORMANCE AT UNDERGRADUATE LEVEL IN ISLAMIC SOCIETY

Computer-based technology called social media with the result that enables customers to communicate via online forums and exchange knowledge, concepts, viewpoints. The most frequent users of platforms are juveniles. This paper involves impact on academic performance in Islamic society, Punjab, Pakistan. Data was collected from students Riphah International University, Faisalabad. A structured examination used collect primary data. finding demonstrates a consequential association between performance. Social has both positive negative impacts students’ Some networking sites useful for purposes. By excessive use platforms, pupils don’t focus their studies spend majority time online.